Patient Journey Data Model

The Patient Journey data model provides an out-of-the-box Vault CRM data model that can be used to create patient journeys that describe the series of steps a patient will normally experience as they navigate the healthcare system for a given condition or treatment, not their individual journey. These journeys can be created generically for a product, or they can be tailored for a specific account. This data model allows you to do the following:

• Define steps representing the various interaction points or milestones for the patient journey
• Group journey steps in broader phases representing stages of the journey, such as Diagnosis, Treatment, or Monitoring.
• Associate a step in a journey with data in Vault CRM to call out that a step is related to a specific Account, Key Stakeholder, or Account Plan strategy. This is especially helpful when defining account-level patient journeys, as this can help expose things like referral patterns through an organization, and be used to visualize how aspects of an Account Plan impact the different stages of a patient journey within an account.

A Brand Manager may want to create a patient journey visualization that his team members can use to detail what a typical patient might go through if they were to be prescribed one of the organization's products. The manager defines the steps for diagnosis, treatment, and monitoring. Finally, he creates a visualization that displays the journey stages.

Creating a Visualization Using the Journey Data Model as