Tracking Multichannel Activities from Approved Emails

Multichannel Activities alert end users when certain activities associated with the Approved Email, for example, opens, link selections, or unsubscribes, have occurred. Being aware of these actions helps end users plan for future interactions with the account and enables them to stay informed on how their sent emails are used.

Content creators can add tokens to Approved Email content referencing a Multichannel Activity. When the end user sends an Approved Email including the token for the Multichannel Activity, the token displays to the recipient as a link. When the recipient selects the link, the end user is notified of the activity.

Who can use this feature?

  • Browser, iPad, iPhone Users
  • Users require an Approved Email license
  • Integration Users, Content Admin Users, End Users

Configuring Multichannel Activity Tracking for

Using Multichannel Activity Tracking as