Tracking Multichannel Activities from Approved Emails

Content admins can create custom Multichannel Activity types for Approved Emails and have content creators add tokens in Approved Email content to track these activities, greatly enhancing the tracking experience. Multichannel Activities alert end users when certain activities associated with the Approved Email, for example, opens, link selections, or unsubscribes, have occurred. End users being aware of these actions helps them plan for future interactions with the account and enables them to stay informed on how their sent emails are used.

When an end user's Vault has a Multichannel Activity, content creators can add tokens to Approved Email content referencing this Multichannel Activity. When the end user sends an Approved Email including the token for the Multichannel Activity, the token displays to the recipient as a link. When the recipient selects the link, the end user is notified of the activity.

Who can use this feature?

  • Browser, iPad, iPhone Users
  • Users require an Approved Email license
  • Integration Users, Content Admin Users, End Users

Configuring Multichannel Activity Tracking for

Using Multichannel Activity Tracking as