Source: https://vaultcrmhelp.veeva.com/doc/Content/CRM_topics/CampaignManager/Creating/SingleAction.htm

## Creating Single Action Campaigns and Journeys

Single Action Campaigns and Journeys have one channel action that is equally applicable to all targets in the target list, for example, a single-blast email.

**Who can use this feature?**

* Marketing Users - Browser
* [Creating a Single Action Campaign](#Creating)
* [Planning and Executing Single Action Campaigns](#Planning)
* Users require a Campaign Manager license

### Configuring Single Action Campaigns and Journeys for

[![Closed](../../../../Skins/Default/Stylesheets/Images/transparent.gif)Marketing Users](#)

To configure this feature, ensure [Configuring Campaign Manager](../Config/ConfigCM.htm) is complete.

### Creating a Single Action Campaign or Journey as

[![Closed](../../../../Skins/Default/Stylesheets/Images/transparent.gif)Marketing Users](#)

To create a single action campaign or journey:

1. Navigate to **Campaign Manager > Home**.

   ![](../../../Resources/Images/CampaignManager/CreateCampaigns.png)
2. Select **Single Action**.
3. Enter a **Name**. A maximum of 80 characters is supported.
4. Select **Create**. The new campaign or journey is created with the following fields automatically populated:

   * owner\_\_v – Populates with the user who created the campaign
   * vcountry\_\_v – Populates with the vcountry\_\_v field of the user who created the campaign. If this field is not populated, the country is selected based on the user's country.
   * campaign\_time\_zone\_\_v – Populates with the timezone of the user who created the campaign or journey

### Planning and Executing Single Action Campaigns and Journeys as

[![Closed](../../../../Skins/Default/Stylesheets/Images/transparent.gif)Marketing Users](#)

Once the campaign or journey is created, marketing users can perform the following processes to further plan, execute, and review Single Action Campaigns and Journeys:

#### 1. Add Targets

Marketing users can create a target list of up to two million specific individuals targeted by the campaign or journey.

The following methods are available for adding targets to the campaign's target list:

* Build – Users can create filters on various fields and objects to create the target list. See [Using the Target List Builder](../TargetList/TargetListBuilder.htm) for more information.
* Copy – Users can copy the target list of an existing campaign or journey. See [Copying Target Lists](../TargetList/CopyTargetList.htm) for more information.
* Import – Users can data load campaign targets via spreadsheet. See [Importing Target Lists Using the Data Grid Loader](../TargetList/ImportTargetList.htm) for more information.
* Search – Users can search for and add individual accounts to the target list. See [Manually Adding Targets to Target Lists](../TargetList/ManuallyAddTargets.htm) for more information.

Once targets are added to the list, users can review and refine the target list, using the above methods, except for the Target List Builder, as well as [adding new targets](../TargetList/ManuallyAddTargets.htm), [removing individual targets](../TargetList/ManageTargetList.htm#RemoveIndividualTarget), or [removing all targets](../TargetList/RemoveAllTargets.htm) from the campaign. See [Managing Target Lists](../TargetList/ManageTargetList.htm) for more information.

This is an optional step prior to activation for journeys.

#### 2. Add Details

Use the Add Details section to specify the primary action to use for the campaign or journey based on the selected channel:

* [Email](../Details/SendEmails.htm)
* [Field Email](../Details/FieldEmails.htm) with optional [Field Review](../Details/FieldReview.htm)
* [Field Action](../Details/FieldActions.htm)

See [Using Campaign Manager to Send Emails](../Details/SendEmails.htm) for more information.

#### 3. Activate the Campaign or Journey

Users can activate immediately, or schedule activation for a specific date and time.

See [Activating Campaigns and Journeys](../Activating/ActivatingCampaign.htm) for more information.

#### 4. Monitor Performance

After activation, users can monitor key metrics associated with each channel action to gauge effectiveness. See [Monitoring Performance in Campaign Manager](../Performance/MonitoringCampaignPerformance.htm) for more information on when these metrics become available for review, as well as when these metrics update.

Additionally, users can [view performance details](../Performance/CampaignPerformanceDetails.htm) for visual representations of metrics.

### Related Topics

[Managing Target Lists](../TargetList/ManageTargetList.htm)

[Using Campaign Manager to Send Emails](../Details/SendEmails.htm)

[Activating Campaigns and Journeys](../Activating/ActivatingCampaign.htm)