Source: https://vaultcrmhelp.veeva.com/doc/Content/CRM_topics/CampaignManager/Overview.htm

## Campaign Manager Overview

Campaign Manager is a comprehensive solution within Vault CRM designed to streamline the planning, execution, and measurement of unified campaigns and journeys targeting HCPs. Campaign Manager increases campaign and journey efficacy by enabling field and marketing teams to work together using an intuitive interface that can be utilized by either home office users or trusted partners. This unified experience also enables customers to build upon previous customer interactions and respond to customer needs, resulting in higher quality campaigns and journeys and an improved customer experience.

Users require a Campaign Manager license. See [Vault CRM Licensing Overview](../Getting_Started/Licenses.htm) for more information.

Not all features are available on all platforms. For a list of available platforms for each feature, see [Platform Functionality](../Platforms.htm).

[![Closed](../../../Skins/Default/Stylesheets/Images/transparent.gif)Users and Roles](#)

With Campaign Manager, users can perform the following tasks:

#### Marketing User

* Create campaigns with a static target list using the following channels:
* [Email](Details/SendEmails.htm)
* [Field Email](Details/FieldEmails.htm) with optional [Field Review](Details/FieldReview.htm)
* [Field Action](Details/FieldActions.htm)
* Create journeys where targets are added on an ongoing basis using the following channels:
* [Email](Details/SendEmails.htm)

  Multi-action journeys can also be created using the [Journey Builder in Campaign Manager](Details/Builder.htm), enabling a visual representation of a journey's actions.
* Add targets via the following methods:
* [Adding targets using the Target List Builder](TargetList/TargetListBuilder.htm)
* [Copy a target list from an existing campaign or journey](TargetList/CopyTargetList.htm)
* [Import targets using the Data Grid Loader](TargetList/ImportTargetList.htm)
* [Search and manually add targets](TargetList/ManuallyAddTargets.htm)
* Define [segmentation](Details/Segments.htm) of targets – Only applicable to Multi-Action Campaigns and Journeys
* Activate or schedule the campaign or journey
* Monitor performance

### Related Topics

[Configuring Campaign Manager](Config/ConfigCM.htm)

[Creating Single Action Campaigns and Journeys](Creating/SingleAction.htm)

[Creating Multi-Action Campaigns and Journeys](Creating/MultiAction.htm)

[Copying Target Lists](TargetList/CopyTargetList.htm)