Source: https://vaultcrmhelp.veeva.com/doc/Content/CRM_topics/CampaignManager/Performance/MonitoringCampaignPerformance.htm

## Monitoring Performance in Campaign Manager

Marketing users can monitor key metrics associated with each channel action to gauge effectiveness.

**Who can use this feature?**

* Marketing Users - Browser
* [Monitoring Campaign and Journey Performance](#Monitori)
* Users require a Campaign Manager license

### Configuring Monitoring Campaign Performance for

[![Closed](../../../../Skins/Default/Stylesheets/Images/transparent.gif)Marketing Users](#)

To configure this feature, ensure [Configuring Campaign Manager](../Config/ConfigCM.htm) is complete.

### Monitoring Campaign and Journey Performance as

[![Closed](../../../../Skins/Default/Stylesheets/Images/transparent.gif)Marketing Users](#)

While emails are processing and being sent, a Performance Summary section with a Processing Emails message displays.

* When [activating immediately](../Activating/ActivatingCampaign.htm#Activating), the Processing Emails message displays immediately after Activate Now is selected
* When [scheduling activation](../Activating/ActivatingCampaign.htm#Scheduli), the Processing Emails message displays 2 hours before the Scheduled Activation date and time

Once the campaign or journey is active, a set of metrics displays in the Performance Summary section.

![](../../../Resources/Images/CampaignManager/MonitoringCampaignPerformance1.jpg)

For an email-based campaigns or journeys, the following metrics display:

* Audience Size – The total number of targets in the target list
* Sent Emails – The total number of emails sent
* Open Rate – The percentage of emails sent that have been opened. Calculated by dividing the total number of opened sent\_email\_\_v records associated with the campaign or journey by the number of those sent\_email\_\_v records without a status of failed\_\_v.
* Unique Opens – The number of unique recipients who opened the email. For example, one recipient opening the email three times counts as one unique open.
* Click Rate – The click rate of links within the email. Calculated by dividing the total number of sent\_email\_\_v records associated with the campaign or journey that have a click\_count\_\_v field greater than zero by the number of those sent\_email\_\_v records without a status of failed\_\_v.
* Unique Clicks – The number of unique recipients who selected a link in the email. For example, one recipient selecting a link in the email three times counts as one unique click.

The Performance Summary panel is updated when:

* The user refreshes the browser
* The user navigates to the Target List tab and then back to the Overview tab
* The user navigates to a different campaign or journey and then back

### Related Topics

[Viewing Performance Details
in Campaign Manager](CampaignPerformanceDetails.htm)

[Managing Target Lists](../TargetList/ManageTargetList.htm)

[Activating Campaigns and Journeys](../Activating/ActivatingCampaign.htm)