Tracking Approved Email Activity Using Tokens

Content creators can add Approved Email content tokens to a URL. This enables easier tracking of email activity associated with that link as each link is customized based on the inserted values of the token.

For example, a user sends an HCP an email containing a link using the {{Account.Name}} token. When the HCP receives the email and selects the link, he is directed to a URL that includes his account name as an attribute. When the Approved Email admin views the tracked event, he can easily see which HCP selected the link by looking at the account name in the URL.

Who can use this feature?

  • Browser Users
  • Users require an Approved Email license
  • Content Creation Users

Adding Tokens to Links as