Tracking CLM Call Clickstream Activity
When displaying CLM content from a call, CLM activity is automatically tracked after users exit the media player, allowing users to analyze how content was received by viewers and provide data to content creators to improve that content. CLM activity can include survey questions and responses, displayed key messages, HCP reactions to slides, and detailed products, as well as custom data defined by customers.
Who can use this feature?
- iPad, Windows Users
- Users do not require an additional license
- End Users
Tracking Call Clickstream Activity
End Users
While content is being presented, a call_clickstream__v record is created and tracks the activity of the presentation. Once the user exits the media player, the following fields on the multichannel_activity_line__v object are stamped by default from the corresponding call_clickstream__v record:
- name__v
- object_type__v
- clm_presentation__v
- detail_group__v
- detail_group_vexternal_id__v
- entity_reference_km_id__v
- event_type__v
- key_message__v
- key_message_vexternal_id__v
- key_message_version__v
- mobile_id__v
- multichannel_activity__v
- product__v
- productvexternal_id__v
