Using the Market Trend Template
A Veeva Compass account is required to use this feature.
The Market Trend template uses Compass Patient prescription and medical claim data to display the status of company and competitor products within a specified territory.
This template helps users answer some of the most common sales questions:
- Are my products doing well in my territory?
- Which competitors are a threat in my territory?
- Which HCPs are performing well and should be maintained?
- Which HCPs do I need to take action on?
Who can use this feature?
- Content Developers - Browser
- End Users - Browser, iPad, iPhone
- Users require a Veeva Compass account
Using the Market Trend Template as
Content Developers
To use the Market Trend template:
- Ensure Viewing Compass Data Using X-Pages is configured.
- Log into X-Pages Studio.
- Select the Studio Templates tab.
- Select the Market Trend template.
- Select Use Template.
- Select the Team.
- Select the Test User.
- Select Create.
- Customize the new page as needed. This step is optional.
- Deploy the new page using X-Pages Studio.
Using the Market Trend Template to View Compass Data as
End Users
Mobile devices require an internet connection to display data.
The Market Trend page template displays the following sections:
- Territory - Aligned territories for the user
- Market - Displays market list based on Analytics Market object
- Data Type - Select between:
- Total Treatments - Counted from Compass patient data
- New Patients - Counted from Compass patient data if a patient is taking any brand for the first time or after a one year period
- Treatment Trends - Displays twelve months’ total treatments or new patients trend by products in the selected market
- Treatment Volume by Product - Displays monthly total treatments or new patient growth for products in the selected market
- Product - Select from available products based on the Analytics Product Group object in the selected market to display top growth and top declining prescribers
- Top HCPs - Displays top ten growth HCPs for the selected product and time period
- HCP Volume Change - Displays top ten growth or declining HCPs for the selected product and time period
