Journey Branching: Field Value Splits

With Field Value Splits, Journey Builder gives marketing users a powerful new way to segment targets within a single journey without creating separate journeys for every segment. Marketing users can now branch a journey based on CRM Data, defining a different name, set of criteria, and series of downstream actions for each group of targets according to the chosen field value. This ensures every target in a journey receives the most relevant content.

Each Field Value Split evaluates targets against each path's criteria in priority order at the moment the target arrives at the split, and sends each target down the first path whose criteria it meets. Targets that do not meet the criteria of any path continue down the Unmatched Targets path. This ensures every target in a journey receives content relevant to their attributes, without requiring separate journeys for each audience.

Who can use this feature?

Configuring Field Value Splits for

Adding Field Value Splits as