To configure this feature, ensure Configuring Campaign Manager is complete.

While emails are processing and being sent, a Campaign Performance Summary section with a Processing Emails message displays above the campaign’s Target List Summary.

• When sending a campaign now, the Processing Emails message displays immediately after Send Now is selected
• When scheduling a campaign, the Processing Emails message displays 2 hours before the Scheduled Send date and time

Once emails have been sent, a set of metrics displays in the Campaign Performance Summary section.

For an email campaign, the following metrics display:

• Audience Size – The total number of targets in the campaign’s target list
• Sent Emails – The total number of emails sent for this campaign
• Open Rate – The percentage of emails sent via the campaign that have been opened. Calculated by dividing the total number of opened sent_email__v records associated with the campaign by sent_email__v records associated with the campaign without a status of failed__v.
• Unique Opens – The number of unique recipients who opened the email. For example, one recipient opening the email three times counts as one unique open.
• Click Rate – The click rate of links within the campaign’s email. Calculated by dividing the total number of sent_email__v records associated with the campaign that have a click_count__v field greater than zero by the number of sent_email__v records associated with the campaign without a status of failed__v.
• Unique Clicks – The number of unique recipients who selected a link in the email. For example, one recipient selecting a link in the email three times counts as one unique click.

The Campaign Performance Summary panel is updated when:

• The user refreshes the browser
• The user navigates to the Target List tab and then back to the Campaign Overview tab
• The user navigates to a different campaign and then back