To configure this feature:

1. Ensure Configuring WhatsApp Business Messaging in Vault CRM is complete.
2. Ensure WhatsApp Business Accounts and phone numbers are connected, end users are assigned to phone numbers, message templates are data loaded, and consent for messaging is set up. See the following for more information:
   • Managing WhatsApp Business Accounts and Phone Numbers in Vault CRM
   • Managing Message Templates in Vault CRM
   • Managing Consent for Messaging

There are three ways to start a WhatsApp conversation in the Chats tab:

• Select the Chat button from the All Actions menu of a specific account

  

• Select the Start New Chat button (no existing chats) or the Compose Chat button in the Chats tab

  

• Search for an account in the search bar

  

When there are existing chat threads, searching for accounts in the search bar displays accounts with existing chat threads first, followed by accounts without chat threads.

When viewing a conversation in the Chats tab, end users can select the View Account button to navigate directly to the account.

Capturing Consent for WhatsApp Business Messaging

To comply with Meta requirements, HCPs must be opted into WhatsApp Business Messaging for end users to send messages. If an HCP is not opted in, an alert displays in the chat thread and end users can select Consent Capture to capture consent.

After capturing consent, a confirmation message is automatically sent to the HCP with information about the subscribe and unsubscribe keywords. HCPs can send a message containing only the subscribe or unsubscribe keyword to quickly opt in or out of WhatsApp Business Messaging. The keywords are not case sensitive. See Defining Subscribe and Unsubscribe Keywords for more information.

Starting Conversations with Approved Message Templates

End users must start each conversation by selecting one of the Meta-approved message templates. By default, up to two Meta-approved message templates display for quick selection. See Managing Message Templates in Vault CRM for more information about creating message templates.

End users can select the More Message Templates button to view the other message templates. In the Message Template selector, the filter is set to Start Conversation category, which the user can reset to view all of the available Message Templates.

Sending Messages During the Rolling 24-Hour Customer Service Window

Once the HCP responds to the message template, a 24-hour customer service window for free text and media sharing starts for the end user. During the customer service window, end users can perform the following actions:

• Send free text messages. If restricted phrase rules are configured, restricted phrases are highlighted in the message field while end users enter text and they cannot send the message without removing the restricted phrases.

  

• Select Message Templates to view all available message templates. Select a message template to send it.

  

• Select Media to view the media library. Select the appropriate CLM presentation or website to send the link.

The Media button only displays when there is at least one presentation or website configured for web links. See Sharing CLM Content via Web Link for more information.



• Select and hold a specific message to view actions in the context menu. Available actions include:
• Reply – Enter and send a reply to this message
• Copy – Copy the full text of this message

  

• Select End Conversation to manually end the service window

  

Sharing Web Links for CLM Content via WhatsApp Business Messaging

End users can also share CLM content directly from the media library via WhatsApp Business Messaging during customer service window:

1. Navigate to the Media tab.
2. Select the All Actions button for the appropriate presentation or website.
3. Select Share.
4. Select the appropriate account.
5. Select the appropriate message template, if configured.

   

6. Select Chats.
7. Select Send in the preview modal.

Notifying Users of Customer Service Window Expiration

12 hours before the service window ends, a warning displays in the chat thread.

When the service window ends, the conversation expires and end users must send a Meta-approved message template to restart the conversation.

Using Shared Phone Numbers

End users who share a phone number can chat with different HCPs at the same time. They can also chat with the same HCP, but each user can only view their own messages with the HCP. A notification displays in the chat thread if another user sharing the same phone number had a conversation with the HCP.

If the selected HCP is already in an active conversation with another user sharing the same phone number, the user is alerted and cannot send messages until the active conversation ends.

If another user sharing the same phone number sends a Meta message template to an HCP but the HCP has not responded, a yellow banner displays in the chat thread to inform the user. The user can also send a Meta message template to start a conversation. When the HCP responds, the user who sent the most recent Meta message template receives the HCP’s message.