Capturing Consent for CLM Tracking

Customers can track an account’s CLM activity for marketing purposes. These statistics can help customers improve and tailor CLM content for HCPs. However, end users must first receive consent from HCPs to track CLM activity and associate it with their accounts. Consent Capture allows users to capture and save HCP consent in Vault CRM.

For more information about the expected behavior of CLM tracking with or without consent, see the support article about CLM Consent and CLM Tracking Use Cases.

For accounts that do not opt-in, CLM activity tracking can be fully disabled or activity can be tracked anonymously. This means a call_clickstream__v record is created while CLM content is being presented to track activity. Once the user exits the media player, the data from the call_clickstream__v record is copied to available corresponding fields on multichannel_activity__v and multichannel_activity_line__v records. Fields referencing the account’s information are not populated.

Regardless of an account’s consent, CLM content always displays.

Consent is supported at the Account level and can include an expiration date, similar to Approved Email consent.

Who can use this feature?

  • iPad Users
  • Users do not require an additional license
  • End Users