Using Campaign Manager to Send Field Actions

To improve collaboration between marketing campaigns and end user activities, Campaign Manager includes Field Action, a channel that allows marketers to directly create and send Suggestions to end users. Marketing users can prompt end users to record a call or send a specific email in response to an HCP's engagement.

For example, if an HCP selects a link in a campaign email, a follow-up Field Action can automatically create a suggestion for the HCP's rep to send a relevant event invitation, seamlessly blending home office-driven and field-driven tactics.

Who can use this feature?

Configuring Field Actions for

Adding a Field Action as a Primary Action as

Adding a Field Action as a Follow-up Action as

Activating Campaigns with Field Actions as

Using Suggestions from Campaign Manager Field Actions as